Jun 24, 2024  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

CM 322 Media Relations

Fall Semester

This course offers knowledge and skills in understanding local, regional, national, and international media needs, function, and demands; theories and methods in developing news; pitching stories, facilitating and accommodating media in news conference, briefing and on-scene locations. The course will involve developing of media list matrix; coverage planning; sequential time planning, video news release development, production and satellite distribution; on-scene staging, pool coverage, web-based media support, coverage measurement and cost benefit analysis, audience analysis. Prerequisite: CM 221  and CM 321 .

3 credit hours