Jul 21, 2024  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

CM 221 Introduction to Public Relations

Fall-Spring Semesters

This course examines theory, strategies, and ethics used in the practice of public relations. Students focus on research, planning, audience reach, and evaluation of public relations in corporate, governmental, educational, and international settings. Students are introduced to written, spoken, and visual communication techniques. Students are evaluated by exams, quizzes, and assignments exploring areas of public relations.

3 credit hours