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Dec 30, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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CM 321 Writing for Public RelationsFall-Spring Semesters
This course is designed to develop knowledge, skill, and abilities in the production of public relations materials for print, broadcast, and web-based media. Students are required to produce a portfolio of written materials, which may include media kits, brochures, releases, fact sheets, backgrounders, newsletters, feature articles, speeches, and public service announcements. Students are evaluated by exams and the quality of their written work. Prerequisite: CM 221 and CM 271 .
3 credit hours
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