IMC 520 Strategic Media Communication

Fall Semester

Media and business - whether corporate, non profit, or government - involve the need for strategic oral and written communication. Every journalist, public relations specialist, marketing or advertising executive, and creative communicator must have the ability to formulate a concise, fact-driven, and ethical message to succeed. A variety of strategic instruments, from speech writing to news releases to strategic analysis will be covered. Students will additionally learn how to research media and reporters, generate media coverage, serve as spokespeople, and use new media strategies. 3 credit hours