Sep 25, 2023  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 475 Marketing Policies and Strategies


This course is designed to be the last marketing course taken by Marketing majors. It involves the study of the administrative process and analysis utilized by chief executives to formulate marketing policy and make strategic and tactical decisions under conditions of uncertainty. Prerequisite: MKT 210 FIN 300 , and MKT 450  with grades of 2.0 or higher and senior standing.

3 credit hours