Sep 28, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 450 Marketing Research

Fall/Spring

This course covers managerial uses of market­ing research in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and evaluation of studies, including theoretical concepts in research methodology. Prerequisite: Completion of MKT 210  and QBA 260  with grades of 2.0 or higher and senior standing.

3 credit hours