SPM 335 Sport Sales and Ticket Operations

Fall-Spring Semesters

The course is designed to teach students various sales and marketing techniques to help them in their pursuit of employment. It will cover ticket distribution, customer service, ticketing software as well as a real-life ticket sales campaign. The course will also cover the roles of negotiation and arbitration in the sport industry. It will provide the students with a background in salary disputes, as well as the importance of these skills in resolving disputes in both professional and international sport. Prerequisite: MKT 100.

3 credit hours