Feb 25, 2024  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 100 Principles of Marketing

Fall-Spring Semesters

Marketing begins with the market. Therefore, this course starts with the identification of potential customers. It then deals with decisions about the marketing mix (product, price, promotion, and distribution) that will satisfy those potential customers. The marketing mix decisions are made in light of today’s and tomorrow’s changing environment including the economy, ecology, ethics, technology, culture, lifestyle, global markets, and competition.

3 credit hours
Satisfies Disciplinary Perspectives - Social/Behavioral Sciences for “Generation Next”