MKT 410 Marketing Ethics

Fall and Spring Semesters

This course is designed to get students to consider the wide range of ethical decisions that face the marketing professional. This course will include, but is not limited to, investigations of ethical issues in pricing, selling, advertising, distribution, product design, packaging, and in dealings with suppliers. Special attention will also be placed on covering how ethical codes can be developed and how ethical behavior can be encouraged among employees. Prerequisite: MKT 100 with a grade of 2.0 or higher and completion of 75 credits.

3 credit hours