IBS 370 International Marketing

Spring Semester

The objective of this course is to help the student to better understand and evaluate marketing functions from the viewpoint of the international executive. Coverage will include international marketing policies relating to product adaptation, channels of distribution, pricing, communications, and cost analysis. Consideration will also be given to the cultural, legal, financial, and organizational aspects of international marketing. Prerequisite: Completion of MKT 100 with a grade of 2.0 or higher. This is a writing/communications intensive-course.

3 credit hours