ENT 220 The Entrepreneurial Marketplace

Spring Semester

This course focuses on two critical issues for entrepreneurs: the evaluation of market potential during the concept development and business plan stage, and the challenges of growing sales of high-potential ventures. Topics include the basics of market analysis, researching markets and market segments, translating assumptions on buyer’s need into product recognition and acceptance curves, the impact of product life cycles, product/service validation, and entrepreneurial pricing and advertising. Prerequisite: Completion of ENT 150 and MKT 100 with grades of 2.0 or higher.

3 credit hours