Jun 24, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

CM 415 Public Relations Planning

Fall-Spring Semesters

This course provides an in-depth study of the strategic planning process used in developing, implementing, and evaluating public relations programs to achieve organizational objectives. Award-winning public relations strategies are analyzed to determine how practitioners solve problems in a variety of situations. Students develop a strategic plan as a group project. Prerequisite: CM 221 .

3 credit hours