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Sep 07, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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CM 324 Public Relations Events and PromotionsSpring Semester
Events are an important public relations tactic to communicate an organizational or client message to targeted publics in a dramatic, memorable way. This course details how events are used to help an organization or client meet goals and objectives. Topics include developing a strategic action plan for activities, budget, timetable, promotions, and communication, working with volunteers and the community; tactics involved with implementation of the event; and evaluation of the event’s effectiveness toward meeting goals. Prerequisite: CM 221 .
3 credit hours
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