Jun 24, 2024  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

CM 324 Public Relations Events and Promotions

Spring Semester

Events are an important public relations tactic to communicate an organizational or client message to targeted publics in a dramatic, memorable way. This course details how events are used to help an organization or client meet goals and objectives. Topics include developing a strategic action plan for activities, budget, timetable, promotions, and communication, working with volunteers and the community; tactics involved with implementation of the event; and evaluation of the event’s effectiveness toward meeting goals. Prerequisite: CM 221 .

3 credit hours