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Spanish |
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SPN 315 Exploring Spain through Its Literature Fall every other year
This course examines relevant topics in Spain through the study of carefully selected literary texts. The literary texts students’ study will reflect such topics as the impact of war on literature, women’s voices in Spanish society, recent immigration into Spain, what is “reality”, the church and its relationship with society, nature and the environment, differences in perspectives between generations, morality and ethics, and social justice. The course will examine these topics through careful analysis of selected poems, short stories, chapters from key Spanish novels like Don Quijote de la Mancha and Lazarillo de Tormes, focusing on two main strategies: (1) what messages are the authors conveying to us? and (2) how do they convey these messages? Prerequisite: SPN 206 or equivalent, or permission of instructor.
3 credit hours
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SPN 316 Exploring Spanish America through Its Literature Fall every other year
This course examines relevant topics in Spanish America through the study of carefully selected texts. The literary texts students will study will reflect topics such as nature and the environment, the fantastic as a component of reality, women’s and gender issues, religion, traditional versus new texts in literature, social justice, political violence, poverty and corruption, non-European cultures and identities in Spanish America, existential questions of life and death, and other topics. The class will examine what messages the authors are conveying to their readers about these topics and how these messages are being conveyed through the analysis of poems, short stories, and short plays. Prerequisite: SPN 206 or equivalent, or permission of instructor.
3 credit hours
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SPN 360 Teaching Spanish at the K-12 Levels
This course is designed for Spanish majors interested in pursuing a career in teaching Spanish. The content includes theories of language acquisition, an overview of approaches to teaching foreign languages and an introduction to language proficiency standards. The course is designed to prepare prospective teachers at the elementary, middle, and secondary levels. Emphasis is placed on age-appropriate lesson planning, assessment of language skills, and practicing teaching techniques for the five-skill areas of listening comprehension, reading, speaking, writing and cultural understanding. Prerequisite: Junior standing.
3 credit hours
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SPN 405 Spanish through Hispanic Cinema
The primary goal of this course, taught in Spanish, is to help students improve their Spanish language skills. The vehicle through which this goal is achieved is Hispanic film representing a wide range of countries and genres. As students view, discuss, and analyze the films, they will gain not only language skills, but also will develop their interpretive and critical-thinking skills, explore social and political problems, and gain insight into cultural perspectives of the Hispanic world as manifested in Hispanic cinema. Prerequisite: Six credits in Spanish above the 200 level or permission of the instructor.
3 credit hours
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SPN 420 Seminar on the Spanish Language
In this course, students will sharpen their skills in the finer points of the language, such as false cognates, different ways to express the past, using the subjunctive, and other areas of Spanish grammar that cause particular difficulty for the native speaker of English. In addition to a review of Spanish grammar, this course also provides opportunities for translation of brochures and information bulletins intended for human services and educational settings. Prerequisite: One Spanish course completed at the 300 level with a 2.0 or better.
3 credit hours
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SPN 421 Spanish Translation
This course focuses on translation from English to Spanish and Spanish to English. The translation of documents in various professional fields is adapted to suit the needs of the students enrolled in the course and may include areas as diverse as business, law, literature and sciences. The primary goal is to produce translations that not only preserve the original meaning of the text, but also conform to the conventions of the language to which the text was translated. Students majoring in Spanish may substitute this course for SPN 420. Prerequisite: One Spanish course at the 300 level with a 2.0 or better.
3 credit hours
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SPN 425 Seminar in Hispanic Linguistics
This course introduces students to key areas of Spanish linguistics: phonology, phonetics, morphology, syntax, the history of the Spanish language, and regional variation. The course provides a deeper understanding of the structure of the Spanish language and will help students to improve their pronunciation and grammar. Students will learn how knowledge of Hispanic linguistics helps in the acquisition of the Spanish language, and they will be alerted to areas of interference between English and Spanish. This class is taught in Spanish. Prerequisite: Six credits in Spanish above the 200 level.
3 credit hours
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SPN 436 Special Topics in 20th Century Literature of Spain
This course is an in-depth study of one aspect of 20th-century Spanish literature. The focus will be on one period, one genre, or a particular author, paying close attention to themes and styles, as well as the interrelationships between literature and society in 20th-century Spain. Prerequisite: SPN 315 or SPN 316 .
3 credit hours
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SPN 450 Internship in Spanish
Students with sufficient background in Spanish may wish to complete an internship at a selected cooperating firm or organization. To earn academic credit, the internship must be completed at an approved site where the on-site supervisor has agreed to provide the intern with structured learning experiences that will assist them in achieving specific learning objectives. Prerequisite: Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
3 credit hours
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SPN 498 Independent Study in Spanish
Students who wish to undertake a well-defined research project in an area of Spanish language or literature may register for Independent Study. While the student conducts work under the guidance of a faculty member of his or her own choosing, the project is carried out in an independent manner without regular class meetings. Effective independent study is characterized by a reduction in formal instruction and an increase in the individual student’s responsibility and initiative in the learning process. Prerequisite: Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
3 credit hours
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SPN 499 Independent Study in Spanish
Students who wish to undertake a well-defined research project in an area of Spanish language or literature may register for Independent Study. While the student conducts work under the guidance of a faculty member of his or her own choosing, the project is carried out in an independent manner without regular class meetings. Effective independent study is characterized by a reduction in formal instruction and an increase in the individual student’s responsibility and initiative in the learning process. Prerequisite: Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
3 credit hours
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Literature |
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LIT 200 Introduction to Literary and Textual Studies
This course introduces students to a range of literature and to the principles and methods of the discipline of literary studies. Students will learn current critical approaches to the reading, analysis, and interpretation of texts.
3 credit hours
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LIT 203 African-American Literature
This course is an introduction to representative writings by Black American authors, including those associated with the Harlem Renaissance.
3 credit hours
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LIT 243 Poetry and Poetics
This course provides an introduction to the forms and techniques of the poet’s craft, with an emphasis on the pleasure and insights gained from careful reading of a wide range of subjective poetry. Prerequisite: FCO 105
3 credit hours
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LIT 270 Young Adult Literature
This course examines the development of literary texts for adolescent readers. Areas to be covered may include the rise of the genre, the cultural and historical contexts for reading Young Adult Literature, and the critical theories available for interpreting Young Adult Literature. Prerequisite: FCO 105
3 credit hours
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LIT 281 American Literature and Identity I
This course examines the development of the United States by reading and analyzing a variety of literary texts from colonial times through the mid-nineteenth century, with a focus on the historical and social contexts in which they appear. The course will explore the development and expression of some of the fundamental assumptions, myths, and beliefs that influence the ways Americans have thought about themselves and their society.
3 credit hours
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LIT 282 American Literature and Identity II
This course examines the development of the United States by reading and analyzing a variety of literary texts from the mid-nineteenth century to the present, with a focus on the historical and social contexts in which they appear. The course will explore the development and expression of some of the fundamental assumptions, myths, and beliefs that influence the ways Americans have thought about themselves and their society.
3 credit hours
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LIT 283 Ancient to Early Modern British Literature
This course examines literature representative of British culture from the Anglo-Saxon era through the 18th century. Topics of study may include Beowulf, The Canterbury Tales, Paradise Lost, Gulliver’s Travels, and other works considered influential in their own, and later, time periods.
3 credit hours
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LIT 284 Modern to Postmodern British Literature
This course introduces select major figures, works, and ideas in British literature from the end of the 18th century to the present. Including poetry, fiction, non-fiction prose, and drama, this course examines the historical, cultural, and literary frameworks within which these literatures were produced, as well as highlights the distinctiveness of writers and texts generally recognized to be influential both within their periods and in later periods.
3 credit hours
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LIT 285 Classical to Early Modern European Literature
This course examines representative works of early European literatures in translation, moving chronologically from the classical era through the Middle Ages and Early Modern era, to illustrate the development of the genres, styles, themes, and motifs that shape Western literature as a whole.
3 credit hours
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LIT 286 Modern to Postmodern European Literature
This course is a survey of historically significant European literary texts and movements from the early modern to the postmodern periods. Figures studied may include de Lafayette, Moliere, More, Rousseau, Voltaire, Goethe, de Stael, Holderlin, Pushkin, Gogol, Flaubert, Mallarme, Kafka, and others.
3 credit hours
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LIT 313 American Novel
This course is a study of selected American novels, including works by such authors as Hawthorne, Melville, Twain, James, Cather, Wharton, Ellison, and Updike. Prerequisite: FCO 105 .
3 credit hours
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LIT 319 The Short Story
This course provides an opportunity to read European and American short fiction from the time of Homer to the present, in order to see the development of the short story as a genre, as well as, to develop valid critical judgments and intensive reading skills. Prerequisite: FCO 105 .
3 credit hours
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LIT 323 Shakespeare I
This course is a survey of Shakespeare’s achievement in several dramatic genres with emphasis on the comedies and histories. Prerequisite: FCO 105
3 credit hours
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LIT 324 Shakespeare II
This course is a survey of Shakespeare’s achievement in several dramatic genres and the sonnets with emphasis on the tragedies. Prerequisite: FCO 105
3 credit hours
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LIT 342 Popular Literature
This course is a critical examination of fiction and nonfiction, including “best sellers,” and other selections that have met with wide acceptance by the general reading public. Typical categories include historical romance, the mystery, science-fiction, and literary journalism, as well as mainstream works. Emphasis is on works by 20th-and 21st-century writers. Prerequisite: FCO 105 .
3 credit hours
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LIT 344 Love and Sex in Literature
This course is a thematic and historical study of the claims of love, sexuality, and gender as inspiration for and subject of imaginative literature. Prerequisite: FCO 105 .
3 credit hours
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LIT 346 Literature and Society
This course examines how social problems, social attitudes, and social panaceas are depicted in literature. Selections studied include recent works as well as those from earlier periods. Prerequisite: FCO 105
3 credit hours
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LIT 347 Literature and Psychology
This course is a study of literature as a conscious and unconscious search to understand patterns in human life. Students are invited to reflect upon literary texts in a variety of forms, old and new, for children and for adults. Prerequisite: FCO 105 .
3 credit hours
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LIT 348 Religion and Literature
This course provides an interdisciplinary examination of major themes, theories, issues, and movements in religious and literary studies. The course may include readings of Western and non-Western religious and literary traditions. Prerequisite: FCO 105 .
3 credit hours
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LIT 368 American Memoir Fall/Spring
What is a “life” when it’s written down? How does memory inform the present? Why are autobiographies and memoirs so popular? This course will address these questions among others, as it considers the life writing of some American authors, including writers such as Frederick Douglass, James Baldwin, Art Spiegelman, Maxine Hong Kingston, Alison Bechdel, Sherman Alexie, and others. Students will be ask to write excerpts of their own memoir, learning aspects of the creative nonfiction writing process. Prerequisite: FCO 105 .
3 credit hours
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LIT 373 Comic Books and Graphic Novels
This course will study sequential art internationally, with attention to such forms as comic books, graphic novels, and manga in Japan. Students will study the more than 3000-year history of the medium, its evolution, and its various contemporary forms, reading a variety of canonical and new works. Students will use theory to discover what differentiates the medium of comics from other mediums, such as prose and film, and use writing as a heuristic to understand how comics uniquely reflect and interpret the world. Prerequisite: FCO 105 .
3 credit hours
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LIT 375 James Joyce
This course examines the life, works, and critical reception of the modernist/postmodernist novelist and short-story writer James Joyce. Joyce’s novels and short-stories explore a range of inter-literary topics, from mythology (Greek and Irish) to modern art. Works to be studies may include, Ulysses, Finnegans Wake, The Dubliners, and other selected short works. Prerequisite: FCO 210 , FCO 215 or FCO 225 .
3 credit hours
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LIT 378 Queer Literature and Theory
This course examines the literature and theory of LGBT authors and culture, an increasingly prominent part of contemporary literary and cultural studies. The intersections between sexual and gender identities and the creation and consumptions of literary works will be explored. Prerequisite: FCO 210 , FCO 215 or FCO 225 .
3 credit hours
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LIT 379 Literature and the Environment
Students in this course will examine the power of literary representation (re-presentation) by studying portrayals of the relationship between human beings and the biosphere. The course focuses on understanding how language has the power to not only reflect but also shape attitudes and so, ultimately, to shape the world around us. Texts will include a range of American texts, fiction and non-fiction, historical and contemporary, prose and poetry, works deliberately created to have a specific impact on readers. Prerequisite: FCO 105 .
3 credit hours
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LIT 380 Major Authors and Literary Traditions
This course provides thorough study of a single major author (such as Milton), a genre (like the literature of terror), a tradition (such as Nationalism), or a literary theory. The specific theme of these courses may be suggested either by faculty members or by students. These courses may be repeated for different topics. Prerequisite: FCO 105
3 credit hours
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LIT 381 Literary Theory
This course offers a critical examination of approaches to literary interpretation, with an emphasis on theoretical schools and philosophical movements relevant to contemporary issues in humanities studies. Areas of focus may include, but are not limited to aesthetics, culture, politics, gender, history, linguistics, race, and sexuality. Prerequisite: FCO 105
3 credit hours
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LIT 382 Women Writers
This course explores the connections between gender and literary expression by examining the cultural and literary patterns linking the lives of women and their works. Readings will include women’s writing in a number of genres such as poetry, drama, short story, and essay. This course is cross-listed as WGS 382 . Prerequisite: FCO 105
3 credit hours
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LIT 384 The Harlem Renaissance
This course examines the art and culture associated with the fertile period of African American aesthetic production in Harlem between 1925-1935. Students learn about the historical circumstances that led to the rise and decline of the movement, the contributions of Black intellectuals that led to its philosophical underpinnings, the exchanges between significant literary figures, and the intersection of literature with painting, music, dance, film, etc. The course further examines the relationship between Harlem Renaissance writers and ideas and those of cosmopolitan, transnational modernism as well as contemporary race theory. Prerequisite: FCO 105 .
3 credit hours
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LIT 386 Literary Philosophers
This course examines the creative and philosophical works of “literary philosophers.” Writers in this category demonstrate a deep understanding of “literarity.” They also position literature against the metaphysical limits of philosophical discourse, transforming the relationship between imaginative language and denotative language. Writers may include, Franz Kafka, Gustave Flaubert, Don Delillo, Marilynne Robinson, Jacques Derrida, Jean-Luc Nancy, and Alain Badiou among others.
3 credit hours
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LIT 389 Postcolonial Theory
This course examines major themes, issues, and discourses relating to the field of postcolonial theory in literature and the humanities. Students may read critical (canonical) texts of postcolonial theory by such figures as Frantz Fanon, Edward Said, Gayatri Chakravorty Spivak, Homi K. Bhabha and Partha Chatterjee. The readings will be distributed across the following categories: “Issues and Debates,” “Universality and Difference,” “Nationalism,” “Hybridity,” “Race,” “Diaspora,” and “The Sacred.” Prerequisite: FCO 105 .
3 credit hours
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LIT 391 Literature of Terror
This course examines the Gothic Tradition in literature as revealed in multiple genres. Authors studied in this course include such figures as Walpole, Coleridge, Mary Shelley, Poe, Hawthorne, Stoker, Stevenson, and Lovecraft. Prerequisite: FCO 105
3 credit hours
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LIT 393 Literature and Film
This course examines the longstanding and complex relationship between literature and film from a variety of different historical, critical, and theoretical perspectives. Special attention will be given to the process of adaptation by which filmmakers attempt to create cinematic analogues to pre-existing literary texts. Other possible topics might include a study of the way in which literary modes and traditions have helped to shape the development of the cinema as a medium and the way in which film has inspired or influenced some of the most important works of literature produced over the last century. Prerequisite: FCO 105
3 credit hours
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LIT 395 Fantasy Literature
This course introduces students to fantasy literature, first defining the genre and then examining representative British and American works from the 20th and 21st centuries. A significant part of the semester will be spent analyzing J.R.R. Tolkien’s work and his influence. Prerequisite: FCO 105
3 credit hours
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LIT 416 Modern and Contemporary Drama
Modern and Contemporary Drama is a study of representative plays by major American and European playwrights from Ibsen to the present. This course is cross-listed as THE 416 .
3 credit hours
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LIT 450 Literature Internship
The purpose of an internship is to provide students with practical training and supervised work experience in appropriate firms or organizations. Internships are designed to give students an opportunity to make use of the practical aspects of their classroom knowledge, to complement and extend their classroom experiences, and to develop their understanding and confidence through a work-related experience. Responsibilities will vary according to placement as determined by the work supervisors of the sponsoring agency and faculty coordinator. Prerequisite: Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum 2.5 cumulative grade point average at the time of application.
3 credit hours
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LIT 451 Literature Internship
The purpose of an internship is to provide students with practical training and supervised work experience in appropriate firms or organizations. Internships are designed to give students an opportunity to make use of the practical aspects of their classroom knowledge, to complement and extend their classroom experiences, and to develop their understanding and confidence through a work-related experience. Responsibilities will vary according to placement as determined by the work supervisors of the sponsoring agency and faculty coordinator. Prerequisite: Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
3 credit hours
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LIT 498 Independent Study
Independent study is an opportunity for the student who wishes to undertake a well-defined research project in an area of literary studies. While the student conducts work under the guidance of a faculty member of his or her own choosing, the project is carried out in an independent manner without regular class meetings. Effective independent study is characterized by a reduction in formal instruction and an increase in the individual student’s responsibility and initiative in the learning process. Prerequisite: FCO 105 Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
1-3 credit hours
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LIT 499 Independent Study
Independent study is an opportunity for the student who wishes to undertake a well-defined research project in an area of literary studies. While the student conducts work under the guidance of a faculty member of his or her own choosing, the project is carried out in an independent manner without regular class meetings. Effective independent study is characterized by a reduction in formal instruction and an increase in the individual student’s responsibility and initiative in the learning process. Prerequisite: FCO 105 Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
1-3 credit hours
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Management |
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MGT 150 Principles of Management Fall/Spring
An analysis of the managerial functions of planning, organizing, leading, and controlling. Additional topics include ethics, social responsibility, human resource management, organizational behavior, and decision making. The course is intended to develop a diagnostic management style for managing in diverse organizational situations. This is a writing/ communications-intensive course.
3 credit hours
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MGT 220 Human Resource Management Spring
This course explores theories and concepts leading to effective utilization of human resources in organizations. Strategic human resource planning, recruitment, selection, socialization, training and development, career development, performance appraisal, rewards and compensation, benefits, safety and health, and labor relations are addressed within the context of a complex legal environment. Prerequisite: Completion of MGT 150 with a grade of 2.0 or higher.
3 credit hours
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MGT 225 Organizational Behavior Fall/Spring
This course is designed to help present and future managers better understand and manage people in organizational settings. Individual behavior, group and social processes, and organizational processes are considered in the context of the specific needs of today’s workplace. An understanding of the dynamic nature of an organization’s environment is considered within the topic of diversity, organizational culture, the global workplace, and the evolving learning organization.
3 credit hours
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MGT 315 Human Resource Development Spring
This course provides an overview of the field of Human Resource Development (HRD) and includes modules on each of the major HRD functions. These include needs assessment, the design, planning and implementation of training and development activities, HRD management, and evaluation of HRD efforts. This course is aimed at those who are or will be involved in providing programs designed to improve skills and abilities of employees in operational, staff support, clerical, sales, and managerial positions. Prerequisite: Completion of MGT 150 and MGT 220 with a grade of 2.0 or higher.
3 credit hours
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MGT 330 Labor Relations Fall
This course provides an overview of the collective bargaining process in the United States. The history of labor relations, organization, and purposes of unions and relevant labor laws provide an introduction to exploring specific topics. Such topics include negotiation of union contracts, grievance systems, and arbitration. Current events and issues are used to discuss the labor relations challenges of the 21st century workplace. Prerequisite: Completion of MGT 150 with a grade of 2.0 or higher.
3 credit hours
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MGT 380 Leadership and Change in Organizations Fall/Spring
An analysis of traditional and non-traditional theories and approaches to leadership, emphasizing team building, diversity, and management of the change process. The course includes skill development, experiential activities, case studies, and theoretical constructs. In addition, guest speakers who are leaders in a variety of organizational settings will be used when appropriate.
3 credit hours
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MGT 410 Project Management Fall/Spring
This is a business project management (PM) course and is based on the PMBOK core knowledge areas. The course guides students through the application of project management process groups including initiating, planning, executing, monitoring and controlling, and closing out a project. Key topics include project selection and scoping, schedule development, risk management, quality planning, team building, project communication, collaboration, progress reporting, and quality and cost management. Prerequisite: Students must have earned 60 or more credits and have a GPA of 2.0 or better.
3 credit hours
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MGT 420 Employment Law Spring
An examination of the relevant legislation and regulation affecting human resource decision making, including issues of discrimination, unemployment insurance, workers’ compensation, salary and benefit administration, safety, and retirement. Prerequisite: Completion of MGT 220 with a grade of 2.0 or higher.
3 credit hours
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MGT 435 Recruitment/Selection of Human Resources Fall
This is an advanced human resource course that focuses specifically on the recruitment and acquisition of employees. Recruitment topics include: determining staffing needs, recruitment strategies and methods, factors influencing response rates and designing advertisements. The selection component covers job analysis methods, task analysis, developing job requirements and specifications, developing a selection plan, and a thorough analysis of selection instruments. An in-depth discussion of government regulations and the importance of evaluation will be included for both topic areas. A comprehensive project integrating all topics is required for successful completion of the course. Prerequisite: Completion of MGT 220 with a grade of 2.0 or higher.
3 credit hours
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MGT 445 Ethical Leadership and Social Responsibility in Organizations Fall
This course will examine the leadership role of managers in promoting ethics and corporate social responsibility in organizations. Topics of study will include business ethics, environmental issues, employee rights, government regulation, global management, the U.S. political system, discrimination/ affirmative action, and the activities of multinational corporations. We will examine these issues through varying business ethic and social responsibility conceptual models. Prerequisite: Senior standing in a Business major.
3 credit hours
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MGT 490 Management Internship Fall/Spring
Planned and supervised work experience at selected cooperating firms. Internships require students to meet periodically with a faculty supervisor, provide a written deliverable, and participate in an end-of-internship evaluation. Prerequisite: Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. Grading will be pass/fail.
3 credit hours each semester
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MGT 491 Management Internship Fall/Spring
Planned and supervised work experience at selected cooperating firms. Internships require students to meet periodically with a faculty supervisor, provide a written deliverable, and participate in an end-of-internship evaluation. Prerequisite: Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. Grading will be pass/fail.
3 credit hours each semester
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Marketing |
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MKT 100 Principles of Marketing Fall/Spring
Marketing begins with the market. Therefore, this course starts with the identification of potential customers. It then deals with decisions about the marketing mix (product, price, promotion, and distribution) that will satisfy those potential customers. The marketing mix decisions are made in light of today’s and tomorrow’s changing environment including the economy, ecology, ethics, technology, culture, lifestyle, global markets, and competition.
3 credit hours
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MKT 210 Market Measurement and Analysis Fall/Spring
This course is designed to give students the tools to research secondary data and apply the data to specific needs in market evaluation and analysis. Students will be introduced to sources and uses of data from government, trade associations, and syndicated data services and other appropriate sources used by marketing professionals. Equal emphasis will be devoted to the data needs for both business-to-business and consumer markets. Students will also be introduced to the applied use and interpretation of analytic software such as SPSS. A class in statistics is not required for this class but would be beneficial. Prerequisite: Completion of MKT 100 with a grade of 2.0 or higher.
3 credit hours
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MKT 220 Principles of Selling Spring
This course examines the selling function and its role in marketing. As a form of persuasive communication, the principles and techniques of selling can be used to build both personal and professional relationships. Students will gain an understanding of key factors important to success in the field including, but not limited to, the sales process, customer need identification, the buying center, verbal and non-verbal communication signals, and techniques related to negotiation, overcoming objections, and gaining commitment. Students will actively practice the selling process through exercises, role plays, challenges, sales scenarios, and projects. Prerequisite:
3 credit hours
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MKT 230 Retailing Fall
The objectives of this course are to help the student better understand and evaluate the specific activities of management, merchandising, and promotional functions required in the operation of a retail organization in a competitive business environment. Prerequisite: with a grade of 2.0 or better.
3 credit hours
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MKT 330 Advertising Fall
This course involves a study of the organization and functions of advertising from the viewpoint of management—types of advertising, media selection and evaluation, preparation of copy, and layout. Prerequisite: Completion of MKT 100 with a grade of 2.0 or higher.
3 credit hours
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MKT 335 New Product Planning and Marketing Fall
Students completing this course will gain an appreciation of all aspects of new product development. A special focus will be placed on the development of the specialized skills associated with this function. Specific topics include the identification of market opportunities, techniques for new product idea generation and innovation, and the successful design, testing, launch, and evaluation of new products. Prerequisite: Completion of MKT 100 with a grade of 2.0 or higher.
3 credit hours
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MKT 350 Business to Business Marketing Fall/Spring
This course investigates the challenges a marketer faces when the customer is a business or institution, rather than a consumer. Topics include the differences between consumer and business-to-business marketing, segmentation techniques, marketing mix decisions, international issues, and current events affecting the business-to-business marketer. Prerequisite: Completion of MKT 100 with a grade of 2.0 or higher.
3 credit hours
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MKT 355 Digital Marketing Fall/Spring
This course is designed to introduce the student to the techniques of electronic marketing. Students will be introduced to the techniques and theories of using social media as a promotional tool (advertising media), distribution channel, and marketing research tool. Prerequisite: Successful completion of IFS 100 or IFS 105 , MKT 100 with a grade of 2.0 or higher.
3 credit hours
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MKT 360 Consumer Behavior Fall/Spring
This course involves an analysis of consumer behavior with reference to spending and saving habits, product preferences, shopping behavior, leisure time patterns, social change, and mobility and the influence of advertising, selling, and fashion trends. Prerequisite: Completion of MKT 100 with a grade of 2.0 or higher.
3 credit hours
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MKT 365 Branding Fall/Spring
This course examines the role of branding in the marketing function. Topics covered include: positioning, building and managing brand equity, implementation and evaluation of branding, and brand extensions and diversifications. A student completing this course will have an understanding of how brands are developed, utilized, and evaluated as part of an overall marketing program. Prerequisite: MKT 100 .
3 credit hours
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MKT 450 Marketing Research Fall/Spring
This course covers managerial uses of marketing research in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and evaluation of studies, including theoretical concepts in research methodology. Prerequisite: Completion of MKT 210 and QBA 260 with grades of 2.0 or higher and senior standing.
3 credit hours
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MKT 475 Marketing Policies and Strategies Fall/Spring
This course is designed to be the last marketing course taken by Marketing majors. It involves the study of the administrative process and analysis utilized by chief executives to formulate marketing policy and make strategic and tactical decisions under conditions of uncertainty. Prerequisite: MKT 210 , FIN 300 , and MKT 450 with grades of 2.0 or higher and senior standing.
3 credit hours
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MKT 490 Marketing Internship Fall/Spring
This course involves planned and supervised work experience at selected cooperating firms. Internships require students to meet periodically with a faculty supervisor, provide a written deliverable, and participate in an end-of-internship evaluation. Prerequisite: Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. Grading will be pass/fail.
3 credit hours
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MKT 491 Marketing Internship Fall/Spring
This course involves planned and supervised work experience at selected cooperating firms. Internships require students to meet periodically with a faculty supervisor, provide a written deliverable, and participate in an end-of-internship evaluation. Prerequisite: Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. Grading will be pass/fail.
3 credit hours
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MKT 494 Internship in Retailing Fall/Spring
This course consists of planned and supervised on-the-job experience in the application of retailing skills and knowledge. Students will reflect upon the experience and put in into context with the theories and applications of marketing. Internships require students to meet periodically with a faculty advisor, provide a written deliverable and participate in an end of internship evaluation. This program requires approximately 10 hours per week for 12 weeks. Grading will be pass/fail. Prerequisite: Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
3 credit hours
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MKT 495 Internship in Retailing Fall/Spring
This course consists of planned and supervised on-the-job experience in the application of retailing skills and knowledge. Students will reflect upon the experience and put in into context with the theories and applications of marketing. Internships require students to meet periodically with a faculty advisor, provide a written deliverable and participate in an end of internship evaluation. This program requires approximately 10 hours per week for 12 weeks. Grading will be pass/fail. Prerequisite: Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
3 credit hours
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MKT 496 Internship in Advertising Fall/Spring
This course consists of planned and supervised on-the-job experience in the application of advertising skills and knowledge. Students will reflect upon the experience and put in into context with the theories and applications of marketing. Internships require students to meet periodically with a faculty advisor, provide a written deliverable and participate in an end of internship evaluation. This program requires approximately 10 hours per week for 12 weeks. Grading will be pass/fail. Prerequisite: Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
3 credit hours
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MKT 497 Internship in Advertising Fall/Spring
This course consists of planned and supervised on-the-job experience in the application of advertising skills and knowledge. Students will reflect upon the experience and put in into context with the theories and applications of marketing. Internships require students to meet periodically with a faculty advisor, provide a written deliverable and participate in an end of internship evaluation. This program requires approximately 10 hours per week for 12 weeks. Grading will be pass/fail. Prerequisite: Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application.
3 credit hours
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Mathematics |
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MAT 102 College Algebra I Fall/Spring
This course is designed to develop students’ algebra skills in preparation for MAT 111 , MAT 115 . MAT 150 , or QBA 260 . Topics include algebra and problem-solving exercises and activities. This course may not be used to fulfill the general education quantitative fluency requirement. The credit hours earned will count as elective credits.
3 credit hours
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MAT 104 Calculus Recitation Fall/Spring
The MAT104 Algebra Recitation course is a companion course to MAT 171 designed to help students solidify algebra skills needed in MAT 171 . Students practice and become proficient with the algebra or other skills needed to succeed in MAT 171 , building confidence in their mathematics skills.
1 credit hour
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MAT 105 College Algebra II Fall/Spring
This course is designed to prepare students in the algebraic skills needed for either MAT 120 or QBA 260 . Topics include working with and resolving algebraic expressions, equations in one and two variables, systems of equations, quadratic equations, polynomial functions, exponents, logarithms, summation notation and applications to statistics.
4 credit hours
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MAT 107 History of Codes and Ciphers Fall
This course details the history of codes and ciphers from ancient times to present, including their role in times of war and peace, as well as in literature. The impact made by their successes and failures are examined. The importance of such systems in the information age for individuals, as well as corporations and governments, is also covered. This course is aimed at a general audience and is not for Mathematics or Computer Science majors.
3 credit hours
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MAT 108 Precalculus Fall/Spring
A one-semester course to prepare students for calculus. The course assumes a good background in algebra and will move quickly and thoroughly through all of the topics that students need to be prepared for calculus, algebra, functions, and trigonometry, as well as basic calculus concepts.
3 credit hours
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MAT 109 Quantitative Reasoning
In this course, students will use quantitative reasoning in posed real-life situations and basic mathematical skills in the following areas: arithmetic, algebra, geometry, and data analysis. Knowledge gained will enable students to begin to develop and demonstrate college level abilities and choices in areas appropriate to the discipline, such as communicating with audiences, working cooperatively and collaboratively, using technology in a more skillful manner, and applying knowledge beyond academia.
3 credit hours
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MAT 111 Critical Thinking and Problem Solving in Mathematics Fall/Spring
The course will emphasize the use of mathematics to solve problems and will present situations where students develop critical-thinking skills. Topics may include inductive and deductive reasoning, statistics, financial management, units, percentages, probability, and exponential growth. Prerequisite: Placement into MAT111 is based on MSAT and high school mathematics background. Students who believe that they need additional mathematics preparation before taking MAT111 should consult the Mathematics Coordinator to determine if they will need to take MAT 102 College Algebra I .
3 credit hours
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MAT 115 Mathematical Foundations Fall/Spring
This course develops the mathematical foundations used in real world problems. The topics of this course include: numbers and operations, algebra, geometry and measurement. Students will be able to apply the conceptual knowledge to develop, implement, assess and modify curriculum and lessons as evidenced by their ability to teach students.
3 credit hours
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MAT 120 Applied Calculus Fall/Spring
This is a one-semester course designed for Business, Biology, and other majors needing an applied calculus course. Included topics are calculating derivatives, maximum-minimum problems, curve sketching, calculating integrals and determining area under curves–and applications. The course uses applications from the business sector, and from life sciences and the social sciences. A recent and solid algebra background is essential for success in this course. Prerequisite: A 2.0 or higher in MAT 105 or the equivalent.
3 credit hours
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MAT 150 Using Data to Improve Decision Making Fall/Spring
This course focuses on the skills and concepts necessary for data-based decision making. Students will apply algebraic, geometric, probability and statistical concepts to analyze, interpret and draw conclusions about data. Students will utilize Excel software to aid in the creation, analysis and interpretation of statistical data. This is a required course for elementary and middle-level education majors, and for secondary education majors that do not have a math or science focus. Prerequisite: MAT 111 or above.
3 credit hours
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MAT 171 Calculus I Fall/Spring
Both a theoretical and an applied approach to physics and engineering are emphasized in this in-depth study of introductory calculus topics. The topics of the course include a review of algebra and trigonometry, limits, differentiation, and applications of the derivative. Prerequisite: A strong background in algebra and trigonometry or precalculus. Placement is determined by the mathematics placement test.
4 credit hours
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MAT 172 Calculus II Fall/Spring
Topics in this second course in calculus include the definition and theory of the definite integral; numerical integration; integral applications; the calculus of logarithms, exponential, inverse, and hyperbolic functions; techniques of integration; and applications of the integral to physics and engineering. Prerequisite: MAT 171 with a grade of 2.0 or higher.
4 credit hours
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MAT 235 Discrete Mathematics Fall/Spring
A course in discrete mathematics emphasizing the finite and combinatorial aspect of many mathematical structures and problems. It includes applications to computer science and probability. Prerequisite: MAT 171 , MAT 172 each with a grade of 2.0 or higher.
3 credit hours
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MAT 250 Statistics Fall/Spring
An introductory course that includes probability distributions, confidence intervals, hypothesis testing, analysis of variance, and linear regression. Prerequisite: MAT 105 with a grade of 2.0 or higher, or equivalent. Students who have taken BEH 260 or QBA 260 are not permitted to take this course.
3 credit hours
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MAT 260 Linear Algebra I Fall/Spring
An introductory course in linear equations, determinants, vectors in the plane and in space, vector spaces, linear transformations, eigenvalues and other selected topics. The course is open to anyone meeting the prerequisites but it is primarily designed as a rigorous mathematics course for students majoring in economics or mathematics, while also serving as an elective option for the mathematics minor. Prerequisite: or with a grade of 2.0 or higher.
3 credit hours
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MAT 271 Calculus III Spring even-numbered years
In this third course in calculus, students study infinite series, conic sections, vectors, and the calculus of three-dimensional space, polar coordinates, partial derivatives, and multiple integrals with applications to physics and engineering. Prerequisite: MAT 172 with a grade of 2.0 or higher.
4 credit hours
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MAT 272 Differential Equations Fall/Spring
The course in differential equations covers the standard methods of solving ordinary differential equations and their applications to physics and electrical and mechanical engineering. Topics include methods for first solving order differential equations; second and higher-order equations; numerical methods for non-linear differential equations; and series solutions. Prerequisite: MAT 172 with a grade of 2.0 or higher.
4 credit hours
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MAT 280 Mathematical Structures Fall/Spring
A first course in pure mathematics. Topics include sets, logic, mathematical proofs, relations, and functions. Prerequisite: 2.0 or higher in all Math courses taken at York College.
3 credit hours
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MAT 290 Strategies for Teaching Mathematics Fall
This course will cover a wide range of topics taken from Preliminary Mathematics (MAT 102 ), College Algebra (MAT 105 ), Pre-Calculus (MAT 108 ), The Structure of Sets (MAT 115 ), and Applied Calculus (MAT 120 ). Concurrently, the students will learn effective current tutoring methodologies from the text and from current pedagogical journal articles, as well as gain application experience in these methods by observing developmental classrooms, shadowing effective math tutors, and working with experienced teachers. Prerequisite: MAT 171
3 credit hours
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MAT 291 Applied Mathematics for Chemists and Mathematicians Fall
This course will cover theory, techniques, and applications in the following areas: line integrals, surface integrals, iterated integrals, geometric and Fourier series, Fourier transforms, partial differential equations, scalars and vectors, matrices and determinants, eigenvalues, numerical methods. It will typically be team-taught by mathematics faculty members, and will include guest lectures by chemistry professors. Prerequisite: MAT 172 with a grade of 2.0 or higher.
4 credit hours
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MAT 320 Number Theory Fall odd-numbered years
This course is a bridge connecting Calculus to Elementary Analysis and Abstract Algebra. Its main subjects are integers and rational numbers, divisibility, prime numbers, congruences, Diophantine equations, and Gauss’ quadratic reciprocity law. Through the course, students will learn how to write a formal proof in a concrete setting and also use the method of contradiction and induction to prove theorems. Prerequisite: MAT 280 with a grade of 2.0 or higher.
3 credit hours
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