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Dec 21, 2024
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 450 Marketing ResearchFall/Spring
This course covers managerial uses of marketing research in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and evaluation of studies, including theoretical concepts in research methodology. Prerequisite: Completion of MKT 210 and QBA 260 with grades of 2.0 or higher and senior standing.
3 credit hours
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