Sport Media, B.A.

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The Sport Media program at York College of Pennsylvania is unique because of its wide-ranging course content and interdisciplinary design. Sport media is a growing field, and sport organizations have placed an increased focus on communication specialization skills (e.g., branding, content generation, film editing). In light of this, students in the Sport Media program will experience a comprehensive sport management and mass communication or integrated marketing curriculum, reflective of the breadth of the sport media industry, and also have the opportunity to gain specialized expertise through specific tracks that will help prepare them for positions in the various segments of sport communication and media. These tracks include: Integrated Marketing Communication, Sport Communication Performance, and Sport Communication Production.

Mission of the Sport Media Major

The mission of the York College Sport Media major is to provide students with a positive environment, rich in academic and practical experiences, oriented toward developing comprehensive professional and technical skills that are applicable to the diverse career opportunities in sport communication.

Sport Media Program Goals

Explain contemporary issues in sport media and craft best practice responses in an ethical manner.
Apply evidence-based management practices to foster safe and productive sport media organizations.
Apply communication knowledge, skills and abilities in sports broadcasting, production, performance, directing, engineering, and program planning evaluation
OR (depending on selected track).
Students will develop, research, and execute IMC creative strategies and tactics, including digital and social media executions, advertising, promotions, and public relations initiatives relative to sport broadcasting, production, and performance.
Communicate effectively to specific audiences and within specific contexts.

Requirements for graduation:

To be eligible for graduation, students majoring in Sport Media must complete a minimum of 120-124 credits, achieve a cumulative grade point average of 2.0 or higher, satisfy the College’s residency requirements, and satisfactorily complete the General Education Requirements of the College. Courses used to complete General Education Requirements may not be taken on a pass/fail basis.

The General Education Requirements of the college require students to successfully complete First Year Seminar, Foundations (FCO 103 will be a required co-requisite with FCO 105 for students who have a high school GPA below 3.20), Disciplinary Perspectives, and a Constellation. Students who enter the college with 30 credit hours completed will not take a First Year Seminar course and therefore must take an additional 3 credits for graduation. Transfer students that are awarded 60 or more credits upon acceptance to York College will not be required to complete a Constellation.

General Education Requirement:

First Year Seminar

FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours

Foundations Requirements

Communication course:
FCO 105 Rhetorical Communication 3 credit hours
Advanced Communication course:

Satisfied by major (SPM 225 )
Quantitative Fluency course:

Satisfied by major (QBA 260 ) for the Integrated Marketing Communications track only, all other tracks must take:
MAT 111 Critical Thinking and Problem Solving in Mathematics 3 credit hours
American Citizenship course:
ECO 201 Principles of Economics (Micro) 3 credit hours
Global Citizenship course:
ECO 200 Principles of Economics (Macro) 3 credit hours

Disciplinary Perspectives Requirement

Choose 3 credits of the following Humanities courses:
FLM 216 Introduction to Film 3 credit hours
HIS 101 The Foundation of the West 3 credit hours
LIT 200 Introduction to Literary and Textual Studies 3 credit hours
PHL 221 Introduction to Philosophy 3 credit hours
REL 265 World Religions 3 credit hours
PHL 238 Race, Gender, and Sexuality 3 credit hours
OR
WGS 238 Race, Gender, and Sexuality 3 credit hours
Arts course:
THE 154 Introduction to Theatre 3 credit hours
Social and Behavioral Sciences Course:

Satisfied by major (SPM 310 )
Choose 3 credits of the following Natural and Physical Sciences courses:
BIO 204 Exploring Biology 3 credit hours
CHM 240 Perspectives on the Molecular World 3 credit hours
CHM 241 Perspectives on the Molecular World Lab 0 credit hours
G 151 Introduction to Physical Geography 3 credit hours
G 152 Introduction to Physical Geography Lab 0 credit hours
PHY 252 Sustainability From A Physics Perspective 3 credit hours

Constellation Requirement

The Constellation requirement is met when a student completes four courses from a minimum of three disciplines within the Constellation requirements. Transfer students that are awarded 60 or more credits upon acceptance to York College will not be required to complete a Constellation except for Education majors.