SPM 305 Tourism Marketing

Tourism is the largest industry in the world. In this course, students will describe, discuss, and analyze the various segments of tourism and how tourism policies are formulated by local, regional, national, and international organizations, use proper steps to plan and conduct research in tourism, and analyze how tourism has changed. Students will develop marketing and promotional programs for a variety of tourism venues and opportunities. Prerequisite: MKT 100

3 credit hours