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Dec 21, 2024
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
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SPM 345 Sport Business AnalyticsFall
This course will use analytical tools to better manage general sport business for organizations. The topics include such areas as general sport marketing, ticket management, food/beverage management, and fan and sponsorship decisions. The course will focus on the applications of variety analytical methodologies, including forecasting, revenue management and marketing analytics. Prerequisite: QBA 260
3 credit hours
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