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May 02, 2024
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
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PR 305 Public Relations ResearchFall of Even Years
This course presents the strategic process of collecting and analyzing information in professional public relations settings. The practical focus of course assignments will be on using research to solve problems. Students will be introduced to situation analysis, designing and implementing surveys, interviewing, focus groups, and content analysis. Prerequisite: QBA 260 .
3 credit hours
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