Jul 14, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

QBA 423 Social Analytics


This course introduces fundamental techniques to measure, analyze, and interpret digital interactions and relationships among people.  It includes hand-on experience analyzing social media and social networks.  Topics include mining the textual content created in social media (sentiment analysis and natural language processing) and analyzing socially established networks (influencer identification, profiling and prediction). Prerequisite: IFS 305  and IFS 465 .

1 credit hour