IBS 380 Global Management and Marketing

Fall/Spring

This course explores the application of management and marketing strategies in international markets. The course focuses on non-domestic market selection, entry strategies, organizational development, human resource issues, adaptation of the strategic marketing mix (product, price, promotion, and place) for non-domestic markets, and corporate global citizenship. Prerequisite: Completion of the following courses with a grade of 2.0 or better: IBS 200 and either BUS 150 or MKT 100 and MGT 150.

3 credit hours