Aug 11, 2022  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

MKT 365 Branding

Fall/Spring

This course examines the role of branding in the marketing function.  Topics covered include: positioning, building and managing brand equity, implementation and evaluation of branding, and brand extensions and diversifications.  A student completing this course will have an understanding of how brands are developed, utilized, and evaluated as part of an overall marketing program. Prerequisite: MKT 100 .

3 credit hours