Nov 29, 2022  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

SPM 230 Concepts of Social Media Platforms

Fall/Spring

Students will be introduced to a variety of social media theories/platforms and their use in the sport/hospitality/recreation industries.  They will take these concepts and review social media strategies from across the sport industry.  Students develop an individualized social media campaign to grow their personal brand and create a social media campaign for a given sport organization.

3 credit hours