Jul 21, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

SPM 230 Concepts of Social Media Platforms


Students will be introduced to a variety of social media theories/platforms and their use in the sport/hospitality/recreation industries.  They will take these concepts and review social media strategies from across the sport industry.  Students develop an individualized social media campaign to grow their personal brand and create a social media campaign for a given sport organization.

3 credit hours