CM 225 Introduction to New Media

Fall/Spring

This course will examine communication strategies in the new media landscape where traditional media and new media coexist. Students are introduced to the evolving world of new media and its impact on brand representation and promotion as parts of a larger strategic communication plan. This course will equip students with the ability to analyze current trends, consumer behavior, and innovation in new media and apply learned skills to design effective new media strategies. Students will use what they have learned throughout the semester to develop a comprehensive strategic communication plan that demonstrates understanding of how new media is utilized to reach an audience.

3 credit hours