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Apr 18, 2024
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 355 Digital MarketingFall/Spring
This course is designed to introduce the student to the techniques of electronic marketing. Students will be introduced to the techniques and theories of using social media as a promotional tool (advertising media), distribution channel, and marketing research tool. Prerequisite: Successful completion of IFS 100 or IFS 105 , MKT 100 with a grade of 2.0 or higher.
3 credit hours
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