MKT 350 Business to Business Marketing

Fall/Spring

This course investigates the challenges a marketer faces when the customer is a business or institution, rather than a consumer. Topics include the differences between consumer and business-to-business marketing, segmentation techniques, marketing mix decisions, international issues, and current events affecting the business-to-business marketer. Prerequisite: Completion of MKT 100 with a grade of 2.0 or higher.

3 credit hours