Aug 11, 2022  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog

MKT 220 Principles of Selling


This course examines the selling function and its role in marketing. As a form of persuasive communication, the principles and techniques of selling can be used to build both personal and professional relationships. Students will gain an understanding of key factors important to success in the field including, but not limited to, the sales process, customer need identification, the buying center, verbal and non-verbal communication signals, and techniques related to negotiation, overcoming objections, and gaining commitment. Students will actively practice the selling process through exercises, role plays, challenges, sales scenarios, and projects. Prerequisite:   

3 credit hours