ENT 350 Creativity and Innovation

Fall

This course explores the underlying premises of creativity, basic frameworks and concepts, and the obstacles to creativity. The central focus of this course is on innovation that leads to launching a new business venture; improving the potential of small businesses; or reinvigorating a larger, more mature company. This course challenges students to risk making mistakes in their quest in developing ideas that may lead to a true innovation of a product, service, or process. Students are given the opportunity to integrate theoretical perspectives learned in readings and classroom activities with hands-on experiences. Prerequisite: Completion of 60 credits.

3 credit hours