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Dec 21, 2024
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
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PR 380 PR CasesSpring of Odd Years
This course provides an in-depth study of the strategic planning process used in developing, implementing, and evaluating public relations programs to achieve organizational objectives. Award-winning public relations strategies are analyzed to determine how practitioners solve problems in a variety of situations. Students develop a strategic plan as a group project. Prerequisite: PR 221 .
3 credit hours
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