Jun 21, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

PR 380 PR Cases

Spring of Odd Years

This course provides an in-depth study of the strategic planning process used in developing, implementing, and evaluating public relations programs to achieve organizational objectives. Award-winning public relations strategies are analyzed to determine how practitioners solve problems in a variety of situations. Students develop a strategic plan as a group project. Prerequisite: PR 221 .

3 credit hours