Jun 24, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

CM 332 Broadcast Media Writing


This course emphasizes the application of creativity in copywriting and production of radio, television commercials, public service announcements, and promotions for broadcast and web-based platforms. Students concentrate on client need, audience analysis, idea conceptualization, scripting, timing, and production technique integration. Students are responsible for the production of script copy portfolios and spot or program production. Prerequisite: CM 226  and CM 242 .

3 credit hours