CM 332 Broadcast Media Writing

Spring

This course emphasizes the application of creativity in copywriting and production of radio, television commercials, public service announcements, and promotions for broadcast and web-based platforms. Students concentrate on client need, audience analysis, idea conceptualization, scripting, timing, and production technique integration. Students are responsible for the production of script copy portfolios and spot or program production. Prerequisite: CM 226 and CM 242.

3 credit hours