CM 324 Public Relations Events and Promotions

Spring

Events are an important public relations tactic to communicate an organizational or client message to targeted publics in a dramatic, memorable way. This course details how events are used to help an organization or client meet goals and objectives. Topics include developing a strategic action plan for activities, budget, timetable, promotions, and communication, working with volunteers and the community; tactics involved with implementation of the event; and evaluation of the event’s effectiveness toward meeting goals. Prerequisite: PR 221.

3 credit hours