Jan 30, 2023  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

CM 220 Media Sales

Fall

This course is designed to introduce students to the lucrative profession of media sales and marketing. The process of prospecting, developing creative media-driven solutions to marketing problems and moving them from concept to measured media deliveries will be explored in this class. The course includes role-playing, case studies, media metrics, presentation skills, project work, and creative approaches to solution-based marketing.

3 credit hours