Jun 26, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

SPM 345 Sport Business Analytics

Fall

This course will use analytical tools to better manage general sport business for organizations.  The topics include such areas as general sport marketing, ticket management, food/beverage management, and fan and sponsorship decisions.  The course will focus on the applications of variety analytical methodologies, including forecasting, revenue management and marketing analytics. Prerequisite: QBA 260  

3 credit hours