SPM 350 Public and Media Relations in Sport

Spring

This course provides an analysis of the role of the media and public relations in sport organizations. The appropriate methods and theories will be presented as well as their application in the professional, intercollegiate, and commercial sport industries. The relationship between sport organizations and the print and electronic media will be explored and how that relationship is vital to the success of the sport organization will be emphasized. Prerequisite: SPM 225 Communication in Sport

3 credit hours