Apr 21, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog

BUS 494 Integrated Business Experience



This course engages students in action research to refine their business skills. College faculty and business mentors guide students in a comprehensive hands-on evaluation of an organization to gain greater understanding of optimal business flow and function. The three types of business strategy (corporate, competitive, and functional) are the lens for the course. Skill development includes environmental scanning, SWOT analysis, activity mapping, core competency assessment, performance metric identification, leadership methods, customer/market/IT systems, and regulatory compliance.

A key element of this course is the mentor experience where students working in a group analyze and evaluate an organization in real time.  In addition, a research and communication lab is required.

A grade of 2.0 or higher is required in this course. Prerequisite: FIN 300  with grades of 2.0 or higher and senior standing in a business major

3 credit hours