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May 04, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
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IBS 380 Global Management and MarketingFall and Spring
This course explores the application of management and marketing strategies in international markets. The course focuses on non-domestic market selection, entry strategies, organizational development, human resource issues, adaptation of the strategic marketing mix (product, price, promotion, and place) for non-domestic markets, and corporate global citizenship. Prerequisite: Completion of the following courses with a grade of 2.0 or better: IBS 200 and either BUS 150 or MKT 100 and MGT 150
3 credit hours
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