Jul 06, 2022  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 100 Principles of Marketing

Fall-Spring Semesters

Marketing begins with the market. Therefore, this course starts with the identification of potential customers. It then deals with decisions about the marketing mix (product, price, promotion, and distribution) that will satisfy those potential customers. The marketing mix decisions are made in light of today’s and tomorrow’s changing environment including the economy, ecology, ethics, technology, culture, lifestyle, global markets, and competition.

3 credit hours
Satisfies Disciplinary Perspectives - Social/Behavioral Sciences for “Generation Next”