HSP 345 Hospitality Marketing

Fall Semester

This course will provide the student with insights into the specialized types of marketing strategies that need to be developed to successfully promote the tourism, hospitality, and gaming industries. Due to the cyclical nature of these industries, special attention is given to successfully managing the marketing effort under conditions of uncertainty. Special emphasis is also placed on the ethical challenges of this industry. Prerequisite: Completion of

MKT 100

with a grade of 2.0 or higher.

3 credit hours