MUS 397 Music Entertainment and Promotion

Spring Semester

This course examines the process of music promotion, music product distribution, and commerce. Promotion of a performance ensemble and the support of artistic development is explored. The interrelationship of the professional musician and music as a product is applied to the recording industry, music distribution, music management, music product sales, music in advertisement, jingle writing, music on the radio, television, and in the film industry. Entertainment entrepreneurship is explored in relation to employment opportunities.

3 credit hours