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Dec 13, 2025
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 390 Advanced AdvertisingSpring Semester
This course covers the strategic use of advertising and related sales promotion in the marketplace. Emphasis placed on campaign development and coordination under conditions of uncertainty and multiple segmentation. Prerequisite: Completion of MKT 330 with a grade of 2.0 or higher.
3 credit hours
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