IBS 200 Principles of International Business

Fall-Spring Semesters

This course provides an introductory overview of how the global business environment impacts decision making and planning within the multinational firm. Topics include economic reasons for global trade, environmental factors that impact decision making (economic, cultural, political, legal), foreign market penetration strategies, and international considerations in a variety of business areas (finance, organizational design, staffing, marketing, strategic planning).

3 credit hours