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Sep 07, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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CM 220 Media SalesFall Semester
This course is designed to introduce students to the lucrative profession of media sales and marketing. The process of prospecting, developing creative media-driven solutions to marketing problems and moving them from concept to measured media deliveries will be explored in this class. The course includes role-playing, case studies, media metrics, presentation skills, project work, and creative approaches to solution-based marketing.
3 credit hours
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