Mar 29, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

Master of Arts in Integrated Marketing Communication, M.A.


Return to {$returnto_text} Return to: Graduate Programs

The MA in Integrated Marketing Communications will provide the graduate with both the theory and practical experiences in each of the key areas of Advertising, Public Relations, Social Media, Brand Management, and Marketing Research necessary to be successful.  The coursework allows students to reinforce the theory they learned as undergraduates.  As the capstone to the program, students will work directly with clients to design and execute a campaign.

MA IMC Program Policies:

The MA IMC builds upon fundamental knowledge of marketing concepts.  Applicants with an undergraduate degree outside of Business or Public Relations are required to demonstrate academic proficiency in business concepts prior to beginning MA IMC courses.

Return to {$returnto_text} Return to: Graduate Programs