Entertainment Marketing and Production, M.A.

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The Master of Arts degree in Entertainment Marketing and Production is designed to give students an advanced understanding of the activities and responsibilities of a professional in the creative industries, focusing on studies in management, marketing, promotions, recording technology, and entertainment law.

Core Requirements (30-33 credits)

MBA 514 Public Policy & Business
MBA 531 Strategic Marketing
MBA 568 Promotional Strategy Management
OR
MBA 577 Project Management
MBA 578 Marketing Information and Research
MBA 588 Digital Marketing Strategy
MUS 515 Music Industry Research Methods
MUS 520 Music Industry Culture and Development
MUS 530 Advanced Music Production
MUS 540 Music Publishing, Licensing, and Copyright
MUS 541 Graduate Project
OR
MUS 551 Graduate Thesis