MKT 355 Digital Marketing

Fall/Spring

This course is designed to introduce the student to the techniques of electronic marketing. Students will be introduced to the techniques and theories of using social media as a promotional tool (advertising media), distribution channel, and marketing research tool. Prerequisite: Completion with a grade of 2.0 or higher in both MKT 100 and either IFS 100 or IFS 105.

3 credit hours