MKT 475 Marketing Policies and Strategies

Spring

This course is designed to be the last marketing course taken by Marketing majors. It involves the study of the administrative process and analysis utilized by chief executives to formulate marketing policy and make strategic and tactical decisions under conditions of uncertainty. Prerequisite: MKT 210, FIN 300, and MKT 450 with grades of 2.0 or higher and senior standing.

3 credit hours