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May 15, 2024
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2023-2024 Undergraduate Catalog
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MKT 450 Marketing ResearchFall
This course covers managerial uses of marketing research in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and evaluation of studies, including theoretical concepts in research methodology. Prerequisite: Completion of MKT 210 and QBA 260 with grades of 2.0 or higher and senior standing.
3 credit hours
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