IMC 585 Campaign II: IMC Campaign Execution

In part II of the IMC Campaigns capstone class, will complete a rigorous and comprehensive integrated marketing communications campaign through a professional and experiential learning process. Students will work with both the client and peer team members to both meet the organization’s strategic needs, as well as produce a professional report detailing all aspects of the campaign. Prerequisite: IMC 580 or permission of the instructor. 3 credit hours