SPM 330 Sport Marketing

Fall Semester

This course provides an overview of the various techniques and strategies of marketing in the sport environment. Areas to be covered include the processes of the sport marketing planning model, the segmentation process, the identification of target markets, database and relationship marketing, the major concepts of sport marketing, and the development of the sport marketing mix and sponsorship packages. Prerequisite: SPM 125 with a 2.0 or better.

3 credit hours