Integrated Marketing Communication Minor

The Minor in Integrated Marketing Communication (IMC) is designed to provide students with both theory and practical experiences in each of the key areas of Advertising, Public Relations, Digital Marketing, and Communication, which are necessary to be successful in the increasingly complex world of business. IMC is centered on a customer’s shopping and buying preferences and experiences, and is essentially the bridge between marketing and branding.

Requirements (18 credits)

MKT 100 Principles of Marketing 3 credit hours
PR 221 Introduction to Public Relations 3 credit hours

Advertising and Digital Marketing Electives

Students must complete 6 credits of the following:

MKT 330 Advertising 3 credit hours
MKT 355 Digital Marketing 3 credit hours
MKT 360 Consumer Behavior 3 credit hours
MKT 365 Branding 3 credit hours
SPM 230 Concepts of Social Media Platforms 3 credit hours

Communication Electives

Students must complete 6 credits of the following:

CM 215 Mass Communication Media and Theory 3 credit hours
CM 307 Podcasting 3 credit hours
PR 321 Writing for Public Relations 3 credit hours
WRT 320 Digital Writing: Theory and Practice 3 credit hours
WRT 321 Document Design: Theory and Practice 3 credit hours